Reliance BIG TV is a DTH satellite television provider in India,using MPEG-4 digital compression technology, transmitting using MEASAT-4 91.5°East. It is the 5th DTH service launched in India.DTH service was launched back in 2004 by launch of Dish TV by Essel Group’s Zee Entertainment Enterprises. Later on public broadcaster Doordarshan launched its free to air DTH named DD DIRECT + .

In 2006 Tata teleservices in collaboration with British Sky Broadcasting, a subsidiary of News Corporation started a service named Tata Sky..In 2007 the war of dth heated up when 2 telecom giants e.g-Airtel and Reliance Communications along with astrong south indian media group Sun TV and Electronics company Videocon declared to launch their DTH services.

The south indian DTH service mostly providing South Indian Channels SUN DIRECT was launched in mid 2008 which provides service in South Indian States and Reliance ADAG launched their DTH service BIG TV on 19th August 2008. Later on Airtel launched its services as Airtel Digital Tv on 9th October 2008. Videocon is yet to launch its service.

Reliance BIG TV limited is a part of Reliance Communications Ltd a susidiary of Reliance Anil Dhirubhai Ambani Group[2] founded By Late Dhirubhai Ambani the indian business tycoon and owned by his son Anil Ambani the indian telecom giant who is the 6th richest person on earth. BIG TVStarted operation from 19th August 2008 with a slogan “TV HO TOH BIG TV HO”. It currently offers close to 200 channels [3] and many interactive ones, 32 cinema halls (i.e Pay Per View Cinema Channels) as well as many Radio channels. The company plans to increase the Channels in near future to 400 and bring HD technology. It is the first pan india dth provider providing mpeg-4 technology[

Reliance ADAG boss Anil Ambani says that BIG TV and other DTH players have a bright future in Indian market as the people are getting more attracted towords DTH because of its unmatched quality and affordability.He also hopes to acquire the 40% of indian DTH market by end of 2008.

Website http://www.bigtv.co.in

References

1. http://www.relianceadag.com
2. http://www.bigtv.co.in/about-us.html
3. http://www.saveondish.com/forum/big-tv-channel-list-t-4201.html
4. http://www.bigtv.co.in/about-bigtv.html
5. http://www.itexaminer.com/reliance-big-tv-gets-cheeky-with-airtel-teaser.aspx